And now for the reading questions - CLIFF H

As I mentioned to you all this week, the question that MOST of you dropped the MOST marks on was the one where you had to comment on the PRESENTATION of a text, or the PRESENTATIONAL FEATURES.

I've told you that this is easy to get around by using the method 'CLIFF H' which stands for:

COLOURS
LAYOUT
IMAGES
FONTS
FORMALITY
HEADLINES

In my book, if you write a paragraph about each of those, you can't go wrong really. You always need to make sure you have read the question carefully and that you're answering it as carefully as you possibly can.

http://img.photobucket.com/albums/v616/BHHIslander/TTF/AllTimeGreats.jpg

Have a look at the image that I have linked you to, and I will show you how I would answer this question:

How has this text used PRESENTATION to appeal to the audience? (remember, use CLIFF H)

The first thing that the author of the text has done to appeal to the audience is the use of COLOUR. For example, the text uses very dark colours such as blacks and greys in order to make the ride look scary and dark. It also uses brighter colours such as bright white and yellows on the lighning flashes to make it look more exciting. This contrast of colours makes the ride look more interesting and might make the reader more likely to visit or pay to go on the ride.

Another thing that the text does is that it uses an interesting LAYOUT. The layout is very busy, and there are lots of things to see such as a selection of different rides. Any spare space is filled up with stars and sparkles to make it look even more interesting. All of these features make the theme park look more interesting as if there is lots to see and do.

The next thing I would like to comment on is the IMAGES that are used. If you look closely at the images, there is a lot of small details that we can focus on. For a start, each of the rides has its own logo which gives tyhe rides identity and will make it more likely that you will recognise the rides when you finally get to the theme park. Also, the faces of all of the people on the rides look like they are having a fantastic time. This will make people want to go on the rides as the images make them look fun.

Next, the FONTS that have been used are very important. If you look at the font used on the main slogan 'All time greats', it looks very similar to the sort of writing you might get in a story book or at Disneyland. This will appeal to young people as it will make them think that their experience will be different to normal life, and they will be taken 'out of the ordinary'.

This is the sort of thing that you should be trying to do yourself!#

Try finishing off the last two paragraphs commenting on the FORMALITY and HEADLINES used in this image. To get more practice, find some other texts or adverts online and try practicing CLIFF H with them!